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90 Million Canon Lenses in the Wild

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Canon 90 Million EF Lenses

Canon rolled its 90 millionth lens off the production line last week on May 23, 2013 – with the very popular EF 24-70mm f/2.8L II USM be the lucky lady. This big milestone comes less than 10 months after Canon produced its 80 millionth lens in August 2012. Canon hit the 60 million and 70 million EF lens milestone in 2011.

Canon EF Lens Production Timeline

  • 1987: EF lens production begins
  • 1995: 10 million lenses
  • 2001: 20 million lenses
  • 2006: 30 million lenses
  • 2008: 40 million lenses
  • 2009: 50 million lenses
  • Jan. 2011: 60 million lenses
  • Oct. 2011: 70 million lenses
  • Aug. 2012: 80 million lenses
  • May 2013: 90 million lenses

At this pace, expect that 100 million lens milestone to happen in early 2014, maybe even faster if Canon makes something hot happen with the EOS M system later this year.

Canon Releases ‘Video Camera X Series Look’ Picture Style

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Canon Video Camera X Series Picture Style

Canon has developed a new Picture Style for EOS HDSLRs called the Video Camera X Series Look. The Picture Style is designed to mimic Canon’s X-series camcorders and offers lower saturation and contrast for more latitude when grading footage from your Canon 5D Mark III, 7D, 1D X and other EOS cameras.

This is an official Canon Picture Style, unlike the Technicolor CineStyle, which has otherwise met with Canon’s approval but is not an official Canon Picture Style.

The Video Camera X Series Look Picture Style can be downloaded from Canon’s website and installs to your Canon DSLR via EOS Utility v. 2.6 or later.

Canon EF 200-400mm f/4L IS USM Lens with Internal 1.4x Extender Officially Announced w/ Pricing and Shipping Dates

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Canon EF 200-400mm f/4L IS USM Lens with Internal 1.4x Extender

The long-awaited Canon EF 200-400mm f/4L IS USM lens with built-in 1.4x extender is now officially official and can be purchased for $11,799. Better yet, it should start shipping in a couple of weeks at “the end of May.”

The Canon EF 200-400mm f/4L IS USM can be pre-ordered here at B&H Photo and here at Adorama.

Based on the hype surrounding this lens, including the rave reviews from Olympic photographers, expect there to be some pre-orders stacking up, which could lead to some delays in meeting the demand. [Read more…]

Canon’s ‘Super Soccer Kids’ is the Cutest Camera Commercial Ever

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[youtube https://www.youtube.com/watch?v=wl–RXq88uw&w=640]

Canon Japan’s commercial for the EOS Kiss X7 (aka the Rebel SL1) has to carry the top spot for cute camera commercials. Just look at those adorable soccer wizards go!

Why can’t we get commercials like this to air in the US?

[Hat tip to Rich Legg]

Canon is No. 1 in Volume for Interchangeable Lens Digital Camera Market for 10 Years Now

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Canon EOS System

Canon remains number one among manufacturers in terms of volume of DSLR and interchangeable lens cameras. This takes into account the mirrorless camera market as well.

Of course, this is based on a Canon survey. I’m not sure what scope and details of that survey were; however, Canon feels good enough about the numbers to claim that it has delivered more DSLR and mirrorless cameras than Nikon, Sony or any other manufacturer.

Full bragging rights in the press release below. [Read more…]